The PR Trust Podcast
The PR Trust Podcast digs behind the scenes of the communications industry to share knowledge, resources, and strategies for both aspiring and established communications professionals. We discuss current issues and practices that touch upon the role of communications in cultivating a robust civil society and a sustainable planet. Through conversations, reportage, and interviews, we desire to further dialogue around how professional communications can be more transparent, trusting, and compassionate.
The PR Trust Podcast
Investing in Belief: Richard Tsang, Chairman of SPRG Asia
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tobias c. van Veen / Richard Tsang
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Season 1
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Episode 3
Our third episode welcomes Richard Tsang, Chairman of SPRG Asia, which he founded in 1995. In this episode, we discuss what it takes to be a communications professional in today's environment, before turning to Richard's experiences in broadcasting and investor relations. We close by analysing the contemporary state of health communications, looking to the best means and ways to address the circulation of misinformation during the pandemic, including questions of how best to motivate actions and change beliefs. Richard is also Chairman of the College of Trustees at The PR Trust, and we are pleased to have him as part of our premiere season. To find out more about us, please visit us at: http://theprtrust.org.